From+our+Google+Docs

Red Bullsh--

Target Audience: Whom do I want to speak to?
 * pre-teens

Are there any minorities addressed?
 * no

Are there any barriers to understanding the message?
 * peer pressure
 * conformity
 * unfamiliarity with products (never tried them)
 * sense of invincibility

Message: What is the proposed message?
 * energy drinks have health risks and should not be part of your diet

What do I want the person who is watching this to understand?
 * energy drinks have health risks (short-term and long-term)

Action Step: What is the call to action? What do I want the person to do?
 * not try energy drinks
 * <span style="background-color: transparent; color: #666154; font-family: Verdana; font-size: 10pt; text-decoration: none; vertical-align: baseline;">not give in to peer pressure

<span style="background-color: transparent; color: #666154; font-family: Verdana; font-size: 10pt; text-decoration: none; vertical-align: baseline;">What can an individual do in the home or community?
 * <span style="background-color: transparent; color: #666154; font-family: Verdana; font-size: 10pt; text-decoration: none; vertical-align: baseline;">not try them
 * <span style="background-color: transparent; color: #666154; font-family: Verdana; font-size: 10pt; text-decoration: none; vertical-align: baseline;">tell their friends

<span style="background-color: transparent; color: #666154; font-family: Verdana; font-size: 10pt; text-decoration: none; vertical-align: baseline;">How will the action solve the problem?
 * <span style="background-color: transparent; color: #666154; font-family: Verdana; font-size: 10pt; text-decoration: none; vertical-align: baseline;">educate kids on the dangers of energy drinks

<span style="background-color: transparent; color: #666154; font-family: Verdana; font-size: 10pt; text-decoration: none; vertical-align: baseline;">Significance of Issue to the Public:
 * 1) <span style="background-color: transparent; color: #666154; font-family: Verdana; font-size: 10pt; text-decoration: none; vertical-align: baseline;">What is the proposed issue?
 * <span style="background-color: transparent; color: #666154; font-family: Verdana; font-size: 10pt; text-decoration: none; vertical-align: baseline;">Too many teenagers are drinking energy drinks
 * 1) <span style="background-color: transparent; color: #666154; font-family: Verdana; font-size: 10pt; text-decoration: none; vertical-align: baseline;">Describe the problem and why it is important to the public?
 * <span style="background-color: transparent; color: #666154; font-family: Verdana; font-size: 10pt; text-decoration: none; vertical-align: baseline;">Many teenagers are relying on energy drinks for energy without realizing the numerous health risks involved.
 * 1) <span style="background-color: transparent; color: #666154; font-family: Verdana; font-size: 10pt; text-decoration: none; vertical-align: baseline;">Are there any statistics involved which might be useful?
 * <span style="background-color: transparent; color: #666154; font-family: Verdana; font-size: 10pt; text-decoration: none; vertical-align: baseline;">30-50% of teenagers use energy drinks regularly

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; vertical-align: baseline;">__Survey:__ <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Do you or any of your friends drink energy drinks? How often? Why do you think kids drink them? Are you aware of any risks involved? Has that changed your opinion of energy drinks? Do you see yourself continuing drinking them after graduation?

Storyboard Share: write a script because we wanted a certain thing kids as actors use redbull? there a copyright issue? use energy drinks in general instead of a certain brand

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">What did we learn? we reached a stumbling point where we wanted to abandon ship?